Lex.poodle joins XP Influence for brand partnerships
· 2 min read · By Tadej
TL;DR
Lex.poodle is now represented by XP Influence, a creator and influencer talent agency, for brand partnerships and collaborations. Brands who want to work with Lex should now go through XP Influence rather than contacting Lex.poodle directly.
- Agency
- XP Influence
- CEO & founder
- Fraser
- Represents
- Brand partnerships and collabs
- Effective
- September 25, 2026
- How to book
- Via XP Influence
Why we partnered with XP Influence
The mission behind Lex.poodle has never changed: fewer pets stay home, and neither do their humans. Staying focused on that mission is what matters most — so brand partnerships now go through XP Influence, freeing Lex.poodle up to focus on the trip and the content.
Who is XP Influence?
XP Influence is a creator and influencer talent agency founded by CEO Fraser — a name that opens doors in the creator economy, having worked with some of the biggest influencers in the world and run some of the most groundbreaking influencer marketing campaigns the gaming industry has seen. That track record is exactly why we trust him with Lex's brand deals: in under three years, he's built XP Influence into an agency that's signed 100+ creators and grown a team of 15+ people getting talent the partnerships they deserve.
What this means for brands
Brand partnerships and collab inquiries now go through XP Influence rather than direct outreach. They'll handle rates, contracts and scheduling for any brand work with Lex.poodle.
What stays the same
Lex’s TikTok content, the world tour, and meetups with fans are unaffected — this only changes how brand partnerships are booked.
For brand partnerships and collabs
FAQ
Who is XP Influence?
XP Influence is a creator and influencer talent agency founded by CEO Fraser, who has worked with some of the biggest influencers in the world and run standout gaming-industry influencer marketing campaigns. In under three years he’s built the agency to 100+ signed creators, and it now represents Lex.poodle for brand partnerships and collaborations.
How do I book a brand partnership with Lex.poodle now?
Reach out via XP Influence rather than contacting Lex.poodle directly — they handle rates, contracts and scheduling.
Does this change Lex’s TikTok content or the world tour?
No. This only changes how brand partnerships are booked — Lex’s content and the five-continent world tour continue as usual.